A common question we get from clients is WordPress the right platform for our website?
It is always best for business owners to understand the technology they are investing in it. Before you decide to have a website built on WordPress, you should understand why it is still an amazing CMS for brochure and lead generation websites.
To answer this question, we need to understand what WordPress is, your business’ budget, requirements for a website and the level of technical abilities.
What is WordPress and why is it popular?
WordPress is a free open source content management system (CMS) that allows bloggers, designers, and publishers to create websites and is the most common CMS platform used by websites. While WordPress started as a blogging tool, it has evolved throughout the years into a powerful website builder and a robust content management system (CMS).
Being open-source, there is an extensive range of plugins which allows WordPress websites to have more functionality than what it was originally designed for. There are also many web designers and developers making it cost-effective to hire someone to build your website or to build it yourself.
WordPress has over 45,000 plugins that cover every aspect of your web design project. The plugins allow you to manage multiple features like SEO optimization, eCommerce solutions, contact forms, social media integration and much more.
What are the benefits of WordPress?
Having a WordPress website will save you a lot of time and cost as the website is either built or modified by yourself. It saves you from hiring a web developer, designer or other professionals. You can also customize your website to suit your needs and your company’s brand. Also, it’s easier to report on metrics using WordPress.
WordPress has built-in features for SEO which allows your website to rank higher on search engines such as Google and Yahoo since it has been optimized especially for this industry.
Is WordPress the best CMS platform?
WordPress has become the de-facto platform for businesses, and with good reason. WordPress is simple to use, very easy to customize and manage and helps you get your audience reading your content. Business owners who operate small businesses rely on the flexibility of WordPress in order to build a business and keep their content updated. The website can be maintained cost-effectively and won’t require a large investment just to make minor changes.
There is no such thing as the “best” CMS platform, only CMS platforms that suit the needs and requirements of its users. WordPress is good for most small businesses that need a website platform to demonstrate their services, explain who they are and create brand awareness through a blog. It is for those reasons that it is a great CMS platform for SMEs.
What does your business need from its website?
A website is like a marketing tool, but not really one that you can’t live without. It should be an important part of your online marketing toolkit. It is where most of your users’ interactions with your company or brand happen. It allows your company to reach your customers and potential customers, stay in front of current customers, and possibly even attract new customers.
How much does it cost to build a WordPress website?
Most business owners are time-poor and wasting it trying to figure out how to build a website can cost them more in terms of money/time to get the outcome they desire. To give you an idea, a website that should cost around $5000-$10,000 to build can be built using WordPress in 2 weeks instead of the months it might take someone to figure it out on their own. Sitelabs can help you with design your WordPress website.
Do you need a website designer for WordPress?
Anyone can technically build a website using WordPress but the end result will most likely vary significantly depending on the designer. Yes, WordPress is simple to use, very easy to customize and manage but it doesn’t mean it is easy for everybody. Most business owners are time-poor and wasting it trying to figure out how to build a website can cost them more in terms of money/time to get the outcome they desire. If you decide to build it yourself, you can find useful tutorials to build your own WordPress website here.