According to Forbes WordPress is the most popular CMS (Content Management system and its popularity is only growing. This is because WordPress is the ideal platform for a website for most small to medium businesses. This popularity will only grow as more small to medium businesses to migrate online.
Here are our top 5 reasons WordPress is smashing the competition:
Affordable for all
As an Open Source CMS, WordPress is accessible to anyone with an internet connection. There WordPress repository has over 50,000 plugins, many of which are free, for those who wish to add additional functionality.
There are other Open Source CMSs that WordPress competes with which such as Joomla and Drupal but they are more difficult to use. Platforms such as Shopify, Wix, Weebly and Squarespace charge users a higher ongoing fee and are more rigid platforms, limiting functionality. For small and medium businesses, this rigidity can costly when the time comes to add extra functionality.
WordPress has its downsides of its own such as security, with a recent study showing that 90% of all hacked websites were WordPress websites. The owner of the website will also need to host it, update it, and ultimately ensure its safety unless it is managed by a professional.
Due to its cost-effectiveness, WordPress is accessible for both small and large users and has a superior ability to scale long term.
Price and ease of use
WordPress is easy to use, and this drives down both the cost of online materials but also the cost of labour.
WordPress developers can build sites on very few plug-ins. Most websites can be built on under ten plug-ins, most of which are free.
There are premium plug-ins and they come at a cost, but they are reasonably priced. Plug-in purchases also come with one year of free support and upgrades.
Keeping costs down is an important part of a business in our uncertain economic climate, for that, WordPress has it covered. There are many plugins on Shopify which cost $XX per month which can add up into the hundreds per year.
Because of its clean interface, casual developers can make functional websites; because of its depth, good developers can make great ones.
This is due to the easy-to-use but deep features such as Custom Post Types and Custom Fields that are in WordPress. Developers will find a range of creative uses and Admin will find ease in managing important information.
SEO and exposure
WordPress is great for exposure with a variety of SEO (Search Engine Optimisation) techniques. Due to WordPress’s architecture, you will be granted exposure that you may not find in another CMS.
Marketing is arguably the most important facet of a small business’s digital strategy. Without good search engine optimisation, a website misses out on potential free leads through customers searching on Google.
WordPress does extremely well in this area and much better than many other platforms.
Editing and enlarging
Due to a number of changes, you can make very large and very complicated websites.
You can use WooCommerce to build a complex eCommerce website.
As the site has grown, it has allowed a very large number and variety of plug-ins. This means that now more than ever, it’s very easy to create your website to your own personalised needs.
You can create complex forms, add shops, integrate with CRM, and much more with WordPress.
For whatever your needs, WordPress is likely to have the answer.
WordPress is the easy-to-use plenty-to-master swiss army knife of CMS. It is both affordable and accessible. It is perfect for both up-start businesses and for the well-established ones.