You may be surprised to hear that your business does not actually need a website to appear on google and that’s because of Google My Business and Google Maps. However, that doesn’t mean that you shouldn’t have one. There are many compelling reasons for why your business needs a website.
What is Google My Business and how do I get my business on google maps?
Google My Business is a free tool that allows you to add your business information to google maps, search, and other google services. It’s a way for you to manage your online presence across Google and it can help customers find your business.
You can display your location, contact number, opening hours, photos, service areas and a lot more. Customers can even leave reviews for your business.
How do I set up a Google My Business account?
Setting up Google My Business is free and it’s a great way for people to find your business and contact information online. Before you list your business, you’ll need to meet Google’s requirements and verify your Business Profile. Click here to find out more on how to verify your business on Google. Verification can take time depending on the verification method that you select or are eligible for. However, once your business is officially verified, you can then optimise your Google My Business.
If you need help with setting up your Google My Business account, Sitelabs offers a service that takes out the work of setting up your account and ensures that the listing is optimised so that you can get the most out of your Google My Business listing. If your business has a physical location or serves customers face-to-face, we’ll also ensure your business appears on Google Maps. There are no ongoing fees, just an initial set up fee. If you are interested in finding out more, click here.
What are other ways my business can appear on google, without a website?
Other than Google My Business and Google Maps, a business without a website can still appear on google search via other websites, such as directories, aggregators and consumer review websites. For example, if you own a restaurant, you can list your restaurant on Zomato or Tripadvisor. People might be able to find you on google search through these websites. It’s important to ensure that the contact information that you submit to these websites are accurate, so customers can contact you or visit your business’ physical location.
However, even if your business is listed on these third party websites, it does not guarantee that your listing will show up on the first page of google search results, but combined with Google My Business and your website, you may have a better chance of appearing on the first page.
Also, you might not always have control over what appears on these sites. By setting up your own Google My Business and having a website, customers will be able to get legitimate information about your business. You’ll also have more control over the branding of your business.
Why your business needs a website to be found on google?
Aforementioned, your business can technically show up on google, via Google My Business, without a website but it’s still ideal for you to still have one. Having a website will give your business a better chance of being found on google and give you more control over the branding of your business.
Even though Google My Business is essential for local SEO, it should not replace your business’ website. Instead, it should be something that complements your website
Sitelabs is a Melbourne-based digital agency that offers affordable digital solutions for small businesses. If you’re interested in building a website or need help improving your Google ranking, contact us for your free no-obligation quote, here. We even offer a service that helps small businesses set up their Google My Business account.
Does your business need help with its website or digital marketing?
Sitelabs are digital experts based in Melbourne and can help your small business grow its online presence and generate more leads. We offer a wide range of digital solutions. Get in touch with us today if you are looking to grow your business.