Click Accountants
ACCOUNTING FIRM
Overview
Click Accountants is a well-established accounting and consulting firm in Melbourne, with many years of experience supporting businesses and individuals with trusted financial advice. Over time, they had built a strong reputation for professionalism, reliability, and delivering excellent results for their clients. However, they recognised that their existing brand and website no longer reflected the modern, forward-thinking nature of their firm or the breadth of services they now offered.
They saw an opportunity to refresh their brand identity and create a more polished, contemporary online presence that would better represent who they are today and appeal to both existing and prospective clients. This included developing a new visual identity and designing a website that would clearly communicate their accounting, bookkeeping, and advisory services, while showcasing their expertise, values, and longstanding commitment to client success.t success.
Industry
Project
Website
Our team began by conducting a thorough review of the branding and digital presence of key competitors and industry leaders, gaining insight into what was resonating within the market and identifying areas where we could help Click Accountants stand out. Beyond competitor analysis, we facilitated in-depth workshops with the business owners to explore the long-term vision for their firm, their values, and the personality they wanted their brand to convey. These collaborative sessions allowed us to understand not just their services, but the unique way they engage with clients and the reputation they wanted to build for the future.
This process culminated in the development of a brand identity unique to Click Accountants — one that balanced professionalism and approachability, reflected their depth of experience, and positioned them as a trusted, modern partner for businesses and individuals. The new identity included a refined colour palette, elegant typography, and visual elements that felt contemporary yet timeless, giving them a distinctive presence both online and across all client touchpoints.
