Blackburn Dental Group
DENTAL CLINIC
Overview
The brief was to design a modern, professional, yet welcoming website for a family dental clinic that would reflect their friendly approach and help attract new patients. In addition to creating a clean, approachable design, there was a strong focus on improving the overall website experience and making it easier for visitors to find information and book appointments.
Key areas identified for improvement included optimising site speed for faster browsing, ensuring consistent branding and cohesive content throughout the website, and refining the overall structure, menu, and layout to enhance navigation. We also focused on making the site fully responsive for smooth use across all devices and restructured the existing content library to better showcase their resources and support patient education.
Approach
The client had built up a library of useful resources and information that needed to be properly migrated and mapped to the new website to retain its SEO value. A holistic approach was taken to address all client pain points
- Overhauled sitemap, navigation menu and URL link structure to be overhauled.
- Website to be designed with responsive design.
- Important SEO resources were extracted from PDFs into pages, with old URLs redirected.
- Introduce a modern colour palette.
Outcome
Sitelabs developed a new custom designed website that took Blackburn Dental Groups brand and elevated it whilst leveraging industry best practices in web design.
Website improvements
The overall website has undergone a remarkable transformation from the original version, now showcasing a modern color scheme with gentle elements. This new design beautifully reflects Blackburn Dental Group’s professional and compassionate approach towards its clients and their dental care.
Excitingly, Blackburn Dental Group’s new website features a convenient booking system and a comprehensive library of dental resources. Thanks to the thoughtful design choices made during the development process, accessing these valuable resources has become even easier for the public.
SEO Improvements
The outcome of this project has resulted in an almost immediate improvement to Blackburn Dental Groups SEO traffic of 65% within the space of 3 months of launching the new website.
- Remapped 100+ SEO assets, 40 URLs and overhauled entire sitemap.
- Improved on-page optimisation by reducing loading time of website
